Philip Croucher talks to Kogan Page about the new edition of ‘The Handbook of Logistics and Distribution Management’.

Our very own MSc associate tutor, Philip Croucher, talks to business publisher Kogan Page about their new book ‘The Handbooks of Logistics and Distribution Management’. Philip has contributed to the last 4 editions of the book and it has proven to be an invaluable guide for distribution, logistics and supply-chain professionals, as well as students.

To purchase the book and find out more visit Kogan Page.

#brandbitestuesday! Catch ‘em young: nostalgia in brand communications and what you should know by Abhirup Chakraborty

A close friend of mine, drives the Land Rover Defender 110 as many do in Britain and a majority of these Defenders are over 20 years old. What’s more- he lives and breathes Land Rover. He religiously buys vintage Land Rover posters, car parts and accessories on Ebay, which intrigued me while I pursued the

#brandbitestuesday! How can brands improve their user experience? Mark Harnet of Seren is here to tell you

Mark Harnett, Senior User Experience Consultant at Seren, talks about how brands can improve their user experience.

Brand Bites is a new project run by the MSc Brand Leadership team at the University of East Anglia. To get in touch or get more information about MSc Brand Leadership please see our website: http://www.business.uea.ac.uk/msc-brand-leadership

#brandbitestuesday! Distinguished Experience by Issac Yu

As one of the Brand Leadership students, I visited Fitch on Thursday 24 March. It wasn’t easy though, after staying in bus for around 3 hours and getting stuck in London traffic for 30 minutes. A brand has to stand for something to distinguish itself out, so does Fitch who pictures himself as a brand

#brandbitestuesday! Drew Smith – Seren

Drew Smith, ethnographic principal consultant at Seren, talks about how you get into the mind of the customer.

Brand Bites is a new project run by the MSc Brand Leadership team at the University of East Anglia. To get in touch or get more information about MSc Brand Leadership please see our website.