#brandbitestuesday! How can brands improve their user experience? Mark Harnet of Seren is here to tell you

Mark Harnett, Senior User Experience Consultant at Seren, talks about how brands can improve their user experience.

Brand Bites is a new project run by the MSc Brand Leadership team at the University of East Anglia. To get in touch or get more information about MSc Brand Leadership please see our website: http://www.business.uea.ac.uk/msc-brand-leadership

#brandbitestuesday! Distinguished Experience by Issac Yu

As one of the Brand Leadership students, I visited Fitch on Thursday 24 March. It wasn’t easy though, after staying in bus for around 3 hours and getting stuck in London traffic for 30 minutes. A brand has to stand for something to distinguish itself out, so does Fitch who pictures himself as a brand

#brandbitestuesday! Drew Smith – Seren

Drew Smith, ethnographic principal consultant at Seren, talks about how you get into the mind of the customer.

Brand Bites is a new project run by the MSc Brand Leadership team at the University of East Anglia. To get in touch or get more information about MSc Brand Leadership please see our website.