A moment of silence please, ADVERTISING IS DEAD! Here is yet another insightful and interesting Brand Bite from Norwich Business School’s MSc Brand Leadership family. Take a look at Craig Mawdsley’s perspective on contemporary marketing communications. Craig has some interesting points to consider when designing your campaign: (1) messages will stick around more at the end of a campaign than they would have in previous generations of advertising, (2) using a range of media vehicles that consumers are already engaging with can be more effective than traditional advertising & (3) advertising is becoming a smaller part or marcomms and one of an increasing number of brand touch points.
Posted by: Bradley Cronk