Brand Bites: Craig Mawdsley, Joint Chief Strategic Officer at AMV BBDO

A moment of silence please, ADVERTISING IS DEAD! Here is yet another insightful and interesting Brand Bite from Norwich Business School’s MSc Brand Leadership family. Take a look at Craig Mawdsley’s perspective on contemporary marketing communications. Craig has some interesting points to consider when designing your campaign: (1) messages will stick around more at the end of a campaign than they would have in previous generations of advertising, (2) using a range of media vehicles that consumers are already engaging with can be more effective than traditional advertising & (3) advertising is becoming a smaller part or marcomms and one of an increasing number of brand touch points.

Posted by: Bradley Cronk


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s