It’s #brandbitestuesday! Today we have the always brilliant, Peter Schmidt-Hansen, Course Leader of MSc Brand Leadership at Norwich Business School. In this video, he talks about how brands adapt to stay relevant in the marketplace.
Brand Bites is a project run by the MSc Brand Leadership team at the University of East Anglia. To get in touch or get more information about MSc Brand Leadership please see our website: http://www.business.uea.ac.uk/msc-brand-leadership