Brand Bites: How do you build a brand?

Ever wondered how you build a brand? Sally Dickerson, Global Director of Brand Science, tells us her view in our latest brand bite.

Sally’s video is just one of many brand bites that we’ve produced, showing how wide and influential our industry network is on the MSc Brand Leadership programme. To find out more about the postgraduate courses we run, please email nbs@uea.ac.uk.

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