Adnams Employability Skills Prize 2015


A link-up with a local brewer has provided a great way for marketing students to try out their business skills in the real world with the Marketing Communications Employability Skills Prize.

The prize was sponsored by Adnams, the Southwold based brewer.  Adnams’ Chief Executive, Andy Wood said – ‘We were pleased to sponsor the Employability Skills Prize event for the Marketing Communications module this year and we were involved in the judging panel of the eight finalist teams.  I think we were all impressed by the standard of the teams’ entries, not only the quality and innovation of their adverts but also their understanding of key marketing principles and the clarity with which they put their cases to become eventual winners.  Choosing just three top ‘winning’ teams was not easy of course, but in the end we decided to go for a team which had a great advert for a mental health charity, backed up with a complete marketing communications campaign.  We enjoyed being part of this, and we would be happy to see a few students of this calibre at our own Adnams’ job interviews’.

The winning team presented an inspiring 30-second TV ad for the mental health charity Mind.


The winning team receiving their trophy. From left to right: Andy Wood (Adnams), Lucy McVeigh, Declan Byrnes, Ellie Kedzlie and Emma Hibbert (Adnams)
The winning team receiving their trophy. From left to right: Andy Wood (Adnams), Lucy McVeigh, Declan Byrnes, Ellie Kedzlie and Emma Hibbert (Adnams)

For their practical coursework as part of the Marketing Communications module, the students selected themselves into teams of three (Project Manager, Creative Director and Script-Writer) to construct a 30-second TV advert or a print advert with a written report.  Earlier this month, eight of the best teams were invited to present their adverts to the Adnams Employability Skills Prize panellists.

The judges were Andy Wood (Adnams Chief Executive), Emma Hibbert (Adnams Marketing Director) and Tony Polack (NBS Lecturer).  In the final the student groups each gave a short presentation about their advert and the panel chose the most innovative and complete ideas to put forward as 2nd runner up, runner up and winner.  All the finalist teams showed that they could apply marketing communications theory with good presentation skills to convince the panel and future employees that they could thrive in real marketing roles in business in their future careers.

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