THE ADNAMS EMPLOYABILITY SKILLS PRIZE 2016
A link-up with local employer Adnams PLC has given a great opportunity to six teams of undergraduate students to try out their business skills in the real world with the Marketing Communications Employability Skills Prize.
The Employability prize was sponsored again this year by Adnams, the Southwold based brewer with Emma Hibbert, Adnams’ Marketing Director and Jess Turner, Head of Creative playing leading roles in choosing the three winning teams from the 2nd Year module.
Emma Hibbert said – ‘We were happy to be involved with the Employability Skills Prize again this year and be on the judging panel for the six finalist teams. I think we were impressed by the standard of the teams’ entries, not only the quality and innovation of their adverts but also the compelling points they gave in their presentations to put their cases in becoming eventual winners. Choosing the winning team wasn’t easy of course, but in the end we decided to go for a team which had a very inventive 30-second video advert for Redwell Brewing.’
In the final the student groups each gave a short presentation about their advert and the panel chose the most innovative and complete ideas to put forward as 2nd runner up, runner up and winner. Freddie Wells, one of the winning team members who created a 30-second TV advert for Redwell said – ‘I am seriously interested in music as well as marketing and I have been trying to secure a marketing internship or a work placement with a record label. I really enjoyed this module due to the practical, creative nature of the coursework, which has given me valuable experience and skills for this area of work. I’m pretty sure that winning this employability prize is adding something relevant and unusual to my CV and will help me in my chosen career’.
The winning team receiving their trophy. From left to right: Tony Polack (NBS Lecturer), Sheri Lau, Jordan Crawford, Ellis Westgate, Adam Rice, Freddie Wells and Emma Hibbert (Adnams Marketing Director)
For their practical coursework as part of the Marketing Communications module, the students arranged in teams of five (Project Manager, Creative Directors and Script-Writers) to construct a 30-second TV advert or a print advert and a 15 minute presentation. Earlier this month, six of the best teams were invited to present their adverts to the Adnams Employability Skills Prize panellists of Emma Hibbert and Jess Turner from Adnams and Dave Vosper and Tony Polack from Norwich Business School.