Brand Bites: Dan Germain, Head of Creative at Innocent Smoothies

We’re consider ourselves very lucky at Norwich Business School to have really amazing contacts in the industry. Here, Dan Germain, Head of Creative at Innocent Smoothies, gives a talk to our MSc Brand Leadership Students about the secret of his company’s success.

Five versions of brand

The Norwich Business School blog isn’t just educational, we’re informative as well. Here’s a ‘brand’ new blog about the five versions of a brand (pun intended) and a sneak preview of some content for the MOOC (Massive Open Online Course) that Norwich Business School is creating for the new Futurelearn platform. Robert Jones explains the…